And there’s still tickets available!
University College Cork (UCC) and Marketing Institute Ireland, Cork Branch is excited to announce its annual collaboration which will take place tonight (February 6th) at 6pm in the iconic Aula Maxima, UCC.
The “game-changer” event, titled “The Business of Sport” will be a panel discussion that will delve into the multifaceted aspects of sports marketing and administration, exploring its commercial and strategic dimensions, societal impact, and economic contributions.
The event will underscore the profound significance of sports in society, highlighting its role in community building, promoting health and wellbeing, and making substantial economic contributions. Attendees, including students and industry professionals, are poised to gain valuable insights from the panellists’ extensive experiences.
Following networking time, the panel discussion, chaired by Dr. Conor Drummond of UCC, will feature three distinguished experts: Dermot Usher, Owner, Cork City FC; Ian Flanagan, CEO, Munster Rugby; and Mary O’Connor, CEO, Federation of Irish Sport.
Dr. Dave Alton, Business School Lecturer at UCC, expressed his excitement for the partnership, emphasizing the event’s focus on the broader impact of sports. “This year, we are focusing on ‘The Business of Sport,’ and it’s great to have such an expert lineup of panellists. Attendees will gain insights into the commercial and strategic aspects of sports administration, as well as its vital role in the community, impact on societal health and wellbeing, and its substantial contribution to the economy.”
Ezara Ahern, MII Cork Branch Chair, continued: “MII Cork is thrilled to partner with UCC for our annual event. The Business of Sports is an incredible topic. The sports industry is at the forefront of connecting the community and presents ample marketing opportunities that connect directly with consumers and have ample influence on society. I look forward to a front row seat to listen to this incredible line up of speakers.”
The event takes place in the Aula Maxima, UCC on Tuesday the 6th of February at 6:00pm. Registration is essential, and tickets are €15 for Marketing Institute Ireland members, and €25 for non-members, and are available from https://mii.ie/marketing-events/