Boojum has just launched a vegan alternative to an iconic Mexican dish for Veganuary

And it sounds absolutely delish!

Vegetarians and Vegans, rejoice as Ireland’s most popular burrito chain, Boojum, has introduced another incredible plant-based product for Veganuary 2023. Available until the end of January, the chain’s delicious new 100% plant-based pork Alt Pastor dish is to be rolled out in all Boojum stores across the country from tomorrow.

Al Pastor is a popular and traditional Central Mexican dish. Typically made with seasonedand marinatedspit-grilled slices of pork, it has a very distinct flavour profile that has been replicated by Boojum’s own chefs, using plant-based meat alternative, [MOCK]® Pork; a bespoke soya and mushroom protein developed exclusively for Boojum. [MOCK]® Pork will be combined with Boojum’s own Al Pastor seasoning and sauce for the dish, with the traditional addition of pineapple pieces to add sweetness.

Harpreet Gill, Founder at [MOCK]®, mentions:

“We’re excited to collaborate with Boojum on this innovative dish for Veganuary 2023. Boojum have utilised our chef quality [MOCK]® Pork to produce something truly creative and tasty. We can’t wait for all Boojum’s customers to try it out, it’s the tastiest dish we’ve tried to date and now a firm favourite!

“We specialise in chef quality meat alternatives that even the most ardent meat eaters enjoy. Boojum’s [MOCK]® Alt Pastor will give people a real reason to get excited about plant-based products and reducing their meat consumption which aligns with our mission of helping more people eat less meat.” 

Boojum Marketing Lead Ryan McElroy and Marketing Manager Paul McCullagh

The [MOCK]® Alt Pastor will be served with optional Vegan Chipotle Sour Cream.

Favoured by vegans and vegetarians all year round, Boojum’s wide range of meat free and customisable meal options have become increasing popular since the introduction of its first meat alternative product last year.  The chain’s sweet potato & lentil dish saw huge demand during Veganuary 2020, whilst its 3 Bean Chilli became a permanent fixture on the menu, following a fan campaign to reinstate it.

The [MOCK]® Alt Pastor is available across all of Boojum’s ordering channels, including in-store, click ‘n collect and delivery until the end of January 2023.

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