Navigating the Brandscape: how brands build equity and go beyond visual identity
Marketing Institute Ireland Cork Branch (MII Cork) has announced its upcoming event, “Navigating the Brandscape: How Brands Build Equity and Resonate Beyond Their Visual Identity.” This engaging evening will delve into the deeper dimensions of branding, exploring what truly defines a brand beyond its logo and colour palette.
In today’s competitive marketplace, a brand is more than just a visual identity; it exists in the perceptions and emotions it evokes in consumers. This event will gather industry experts who adeptly navigate the complexities of brand perception, shedding light on the emotional intricacies that shape a brand’s identity.
Join MII Cork on Tuesday, 26th November, from 6:00 pm to 8:00 pm at Griffith College Cork, for an enlightening discussion led by Brian Wilson, Founder and Director of Wilson Creative, who will serve as MC and panel chair.
With vast experience and a long career in the creative field, Brian will facilitate engaging conversations with our panel speakers, including:
- Aileen Tennant, Park Director of Fota Wildlife Park, will share her insights on enhancing a beloved wildlife park’s reputation, blending conservation efforts with community engagement to create lasting impressions.
- Rob Pearson, Head of Sports Sponsorships at Teneo, will discuss his experience in building brand equity through strategic sponsorships, revealing the challenges and triumphs of connecting sports fans with brands.
- Alex Bruce, Founder and Managing Director of SOMA Coffee, will share his journey in growing a competitive coffee brand, highlighting the importance of creating authentic connections with customers and cultivating brand loyalty.
This event is a unique opportunity to discover how diverse brands build loyalty, navigate reputational challenges, and secure their place in the hearts and minds of their audiences. Attendees will gain invaluable insights from leaders at the forefront of brand-building, learning strategies that can be applied across various industries.
Event Details:
- Date: Tuesday 26th November 2024
- Time: 6:00 pm – 8:00 pm
- Location: Griffith College Cork
- Tickets: MII Members – €15 / Non-Members – €20
Don’t miss this unique chance to engage with thought leaders in the branding sphere and explore the dynamic world of brand identity.
For more information or to register for the event, visit the official website here.