And we can’t get enough of them.
A series of augmented reality billboards have been popping up all over Cork city, and they’re absolutely hilarious.
Notes To Cork have collaborated with local Artist ZootGhost to create an outdoor exhibition of humorous and thought provoking billboard posters. However, these are billboards with a difference. Zootghost has integrated Augmented Reality into his artwork, the first campaign of its kind for Cork, and possibly Ireland.
But how does it work?
With the use of the easily downloadable Artivive App, the viewer can scan the artworks like a QR Code (using their mobile phone) and watch the hidden animations come to life, using augmented reality.
Augmented Reality is a technology that superimposes a computer-generated image/animation on a user’s view of the real world, thus providing a composite view. Each of the billboards are enhanced with this technology to bring them to life in real time, complete with music created by local composer Sam Perkin.
Speaking to Craving Cork about the inspiration behind the campaign, artist ZootGhost mentions:
“ZootGhost is for the people. What better way to reach as many of them as possible than via billboards. It’s taking a platform normally used to sell people things, to now inspire them. This is why the Notes To Cork’s PiPs are the perfect collaboration.
“Their vision of reimagining these information panels into inspiration panels, is the backbone of this collaboration. I want people to see my work and enjoy it so much that they want to share it with others. Whether this is done via taking a photo/video to be shared on social media or by physically bringing someone to the location to share the experience with them.”
There are augmented reality billboards in five locations throughout the city – Washington Street, Sawmill Street, Kyrls Quay, Summer Hill North, Maylor Street and Lower Glanmire Road. There are fourteen artworks in total, all of which are AR enabled, and they’re guaranteed to bring a smile to your face.